AI advertising product
Brel.io
Situation
The problem
Ad creative takes a long time: getting from a campaign idea to channel-ready formats takes several days. Agencies and marketing teams have no fast way to iterate on creative variants.
Solution
How we got there
An AI chat interface where the user describes the brand or uploads a URL — the system analyzes the brand and generates campaign ideas, hooks, and visuals for different channels in a single flow.
Result
What changed
The creative process from idea to formats shrinks from days to hours. Multi-format creative generation in a single interface.
Tech stack
Architecture and build
Next.js with a chat interface. An AI layer with URL-based brand analysis and multi-format generation logic. Real-time streamed responses.
| Frontend | Next.js · React · chat interface |
| AI | Multi-format creative generation |
| Brand analysis | Automatic URL-based analysis |
| Formats | Visuals prepared for different channels |
AI / Automation
AI workflow
Not a single prompt, but a workflow: brand analysis → campaign ideas → hooks → visuals. Each step builds on the context of the one before it.
Numbers
Results
Creative cycle
~10x faster
Several days → Several hours
Number of formats
+N formats
One at a time, by hand → Multi-format in a single flow
Brand analysis
Automated
Manual → Automatic from URL